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Seminario: ‘Market and Development: Marketing as constructive engagement’
Abril 24 @ 15:00 - 20:00
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El próximo 24 de abril Clifford Shultz de Loyola University Chicago presentará un seminario titulado
“Market and Development: Marketing as constructive engagement”.
The purpose of this seminar is to provoke a more comprehensive, historically accurate, and meaningful definition of marketing. Toward that outcome, professor Shultz will introduce a framework for marketing that argues for constructive engagement with a complex, conflicted, and the increasingly interdependent world in which marketing can and should play an important role.
( www.luc.edu/gsb/cjs ) is Professor and Charles H. Kellstadt Chair of Marketing at the Quinlan School of Business, Loyola University Chicago, and an International Fellow of the Harvard-Fulbright Economics Teaching Program. Dr. Shultz has expertise on marketing, economic development and consumer well-being in devastated, recovering and/or transforming economies. He received his Ph.D., M. Phil. and M.A. from Columbia University in the City of New York, and his B.A. from DePauw University.
Dr. Shultz served two terms as Editor of the Journal of Macromarketing and as President of the International Society of Markets and Development. He currently serves as President of the Macromarketing Society and on several editorial and policy boards. He has over 200 publications, including books, journal articles, proceedings, policy reports, etc.
– Departamento de Gestión Empresarial de la Universidad Loyola Andalucía
– Escuela de doctorado de la Universidad Loyola Andalucía-Programa Doctorado en Desarrollo
Inclusivo y Sostenible
Con la colaboración del Servicio de Relaciones Internacionales